San Francisco’s cable car tracks were being taken up to make way for diesel buses. Telegraph Hill resident Friedel Klussmann, the quintessential citizen activist of her time, waged a well-known battle to rescue the beloved cable cars. In the course of her successful campaign to save the City's icon, she produced a historical treasure of her own: San Francisco Beautiful.
Did you know that we can eat at outdoor cafes because San Francisco Beautiful initiated the legislation that legalized sidewalk tables and chairs? Or, that the City’s Community Challenge Grant Program exists because we crafted the ballot measure enabling businesses to give a portion of their taxes back for beautification grants? View past projects here.