San Francisco Beautiful is proud to be the fiscal sponsor for 1 Brush, an art initiative conceived by Daniele Rocha of Rocha Art (formerly Ian Ross Gallery) that combines beautification of derelict spaces with arts education for underserved youth.
Daniele is a leading art dealer and curator specializing in innovative, interdisciplinary contemporary art. Since moving to San Francisco from her native country of Brazil in 1999, Daniele has represented a variety of well-known artists from the fine art and street art worlds. She was a founding partner of Ian Ross Gallery and has independently curated exhibitions for many clients including Gensler, Facebook, Infinity Towers, and others.
Philanthropy is at the heart of Rocha’s work and she has used her influence to raise funds for venerable organizations such as the Global Fund for Women, City Youth Now, and Youth Speaks. Through her involvement in the arts, she seeks to empower women and create a better future for San Francisco’s next generation.
In the spirit of celebrating our City’s amazing women, we asked Daniele to share her thoughts about public art and her ambitions for 1 Brush.
How did you develop the idea for creating 1 Brush and what do you hope to accomplish in the next year?
The idea for 1 Brush started with wanting to create more opportunities for our existing community program which is based on both public arts and education. I hope to create at least 20 new murals in San Francisco and to maintain a consistent art workshop program with underserved kids.
What is inspiring to you about art as a public benefit?
It doesn’t cost anything to access it. It belongs to the community and it can’t be bought or sold. I believe it creates an experience that otherwise one can only find in a gallery or museum. By creating high production murals you create a museum experience for the public in the streets. And maybe one of the best things is that it surprises you. You never know what you will find turning a corner.
What is your favorite public mural?
My current favorite public mural is by Tristan Eaton in Downtown LA. My favorite SF mural would be the one done by Spanish street artist Aryz in the Tenderloin. View here.
San Francisco Beautiful provides fiscal sponsorship to community-inspired projects that align with our mission to create and enhance the unique beauty and livability of San Francisco. At San Francisco Beautiful, we believe that people make great places. By working together we build our capacity to do more. Let’s do more together. Contact firstname.lastname@example.org for more information.