SAN FRANCISCO BEAUTIFUL - About: Overview

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Overview

Friedel Klussmann founded San Francisco Beautiful in 1947 with her successful campaign to save the city´s cable cars. Today, the cable cars are an instantly recognizable San Francisco symbol. Today, SFB is an incorporated non-profit organization with a paid staff and a volunteer Board of Directors.

As San Francisco grows and changes, San Francisco Beautiful strives to ensure that a respect for the city´s history and natural environment is maintained. By promoting civic initiatives, educating and informing, and recognizing local activists and community projects through grants and awards programs, we facilitate and encourage local activism.

Here's a brief history of San Francisco Beautiful's work.

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Podcast: Learn more about San Franciso Beautiful by listening to the Executive Director Dee Dee Workman interview with David Perry: http://www.coolashelltheatre.com/mp3s/DavidPerry/DDWorkmanPodcast.mp3

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San Francisco Beautiful has a long list of accomplishments. In addition to successfully advocating for a ban on new city billboards, we co-founded the Lake Merced Task Force and the San Francisco Green School Yard Alliance, helped create the Geneva Office Building and Power House Rescue and Reuse Plan, and actively supported the passage of the SF Pedestal-Mount Newsrack Ordinance. In addition, we have awarded over three-quarters of a million dollars to community improvement projects.

San Francisco Beautiful works to make the city more desirable, beautiful and, above all, livable. Our programs and projects are executed by volunteer committees and community groups and we are supported in part by donations. Get involved today!

Some of San Francisco Beautiful's priorities are listed below.

Neighborhood Planning and Design Guidelines
Public Landscaping, Trees, Streetscapes
Neighborhood Conservation
Cable Cars
Billboards
Utility Undergrounding and Streetlighting
Waterfront Trails/Development
Parks and Open Space
Graffiti Abatement/Clean Streets
Public Art/Architectural Review
Environmental information/education
Greening Schoolyards
Transportation and pedestrian environment
General beautification
Historic preservation